The column Label in the report is used to derive a letter to show in each pin. Only the first letter from the label is shown.

The map region has static id "mymap".

Query for map plugin: select c003 as lat, c004 as lng, c002 as name, c001 as id, c002 || ' (id=' || c001 || ')' as info , '' AS icon, c006 as label from apex_collections where collection_name = 'MAP'