The Oracle Social Listen & Analyze tool allows brands to monitor social message streams, view social analytics, and gain key insight into how the social user is engaging with the brand on social. This video showcases the various metrics that are available on the tool such as fan demographics, growth in fans, fan sources, reach, engagement and more. Visit the Oracle SRM Knowledge base for full documentation
Release Date: 10-Jul-13
Duration: 3.5 minutes
Credited To: Cindy Church
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