This webcast shows the value of BPM in implementing a Single Customer View to support Customer Experience (CX) projects. Key value points discussed include how to use BPM to minimise the impact ‘inside’ applications, supporting the Business Analyst, implementing a federated model to resolve the challenges of a master/slave implementations and leveraging the value of social network intelligence.
Release Date: 06-Feb-14
Duration: 32 minutes
Credited To: Shaukat Desai
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